This is too close for comfort cosplay, like nobody noticing you parted your hair on the wrong side. The world of wellness and social media lifestyle brands is our generation’s back to the land movement, a fantasy of escape from the rat race and from the darkness of our millennial prospects.

We want to highlight how much thought and work goes into the appearance of effortlessness. Kibu (pronounced key-boo) is our speculative lifestyle brand. Kibu is Ubik backwards. Ubik is a novel by Philip K. Dick about a spray that holds reality in place. Kibu is a real product. Kibu is a real brand.

— YACHT, 2018

Directed & Produced by: Kailee McGee
Director of Photography: Basil Mironer
Editor: Rich Costales
Production Designer: Lake Sharp
Product Stylist: Casey Dobbins
Hair & Makeup: Kate Marley
1st AD: Casey Simonson
Production Assistant: Zac Pennington
Gaffer: Edwin Cude
Key Grip: Jackson Oppenheim
Colorist: Jennifer Gittings

CAST:
Weston Westenborg
Mike Merrill
Thomas Carroll
Zac Pennington
Lake Sharp
Alex Brown
Nevada James Sharp
Jaclyn Campanaro